Senior Data Strategist
Oct 2024 – Present
Abercrombie & Fitch • Remote
- Architected a comprehensive customer data model enabling marketing, decision sciences, and product teams to build KPIs, analyze campaigns, and optimize audience targeting.
- Trained and mentored analysts in SQL, BI tools, and data modeling, elevating team efficiency and data literacy.
- Developed Power BI reports for Returns, Fraud, and Abuse, leading to a $2M reduction in costs.
- Built affiliate analytics reporting in Power BI that reduced reconciliation inefficiencies, saving $3M annually.